CASE STUDY

PROJECT MANAGEMENT
SaaS
3-WEEK RELEASE CYCLES

FOR A SaaS COMPANY

TEST AUTOMATION
ABOUT CLIENT
ABOUT CLIENT
ABOUT CLIENT
ABOUT CLIENT

SaaS platform with 50,000+ users struggling with slow release cycles. Manual testing created bottlenecks preventing competitive feature delivery.

The platform needed comprehensive test automation to accelerate releases while maintaining quality and enabling faster time-to-market for new features.

TEST AUTOMATION
CHALLENGE
CHALLENGE
CHALLENGE
CHALLENGE
CHALLENGE

Critical issues blocking rapid feature delivery:

12-day manual regression per sprint

Blocked bi-weekly releases, creating significant delays in feature delivery.

Only 40-50% test coverage

Due to time constraints, leaving critical paths untested.

Production incidents increased 34% in 6 months

Quality issues affecting user experience and platform reliability.

QA team burnout from repetitive work

Manual testing creating inefficiencies and reducing team morale.

Competitors shipping features 2-3x faster

Market pressure requiring faster release cycles to remain competitive.

Complex app with multiple integrations

Boards, real-time collaboration, dashboards, Slack/JIRA integrations requiring comprehensive testing.

TEST AUTOMATION
SOLUTION
SOLUTION
SOLUTION
SOLUTION

Implementation

4-person automation team implemented comprehensive test automation:

Automation Framework

Hybrid framework (Selenium + Playwright) with Page Object Model. Custom test data management and reporting dashboard. Parallel execution across 12 browsers (75% faster).

Test Coverage

320+ automated scenarios covering major workflows. API testing suite (RestAssured) for backend validation. Visual regression tests (Percy) for UI consistency. Cross-browser and mobile responsive testing.

CI/CD Integration

Jenkins pipeline auto-execution on every commit. 15-minute smoke tests on pull requests. Nightly regression with quality gates and Slack alerts.

Knowledge Transfer

2-week training for client QA team. Documentation and code review process for sustainable automation.

Tools

Selenium WebDriver Playwright Java RestAssured Percy Jenkins JIRA TestNG Maven
TEST AUTOMATION
RESULTS
RESULTS
RESULTS
RESULTS
12d → 6h
Regression Testing Time
2.4x
Deployment Frequency
63%
Reduction in Production Incidents
320+
Automated Test Scenarios

Key Achievements:

  • Regression time reduced from 12 days to 6 hours – Full regression suite now runs overnight, freeing QA team for exploratory testing
  • Achieved 3-week release cadence – From 8-week cycles to 3-week cycles, enabling faster time-to-market for new features
  • 2.4x increase in deployment frequency – From 6 releases/year to 15+ releases/year with higher confidence
  • 63% reduction in production incidents – Automated testing caught 89% of defects before production
  • 85% test coverage of critical paths – Up from 40-50% with manual testing alone
  • Improved team morale – QA engineers now focus on strategic testing activities rather than repetitive manual work
  • ROI achieved in 5 months – Automation investment paid back through faster releases and reduced incident costs
TEST AUTOMATION
SUMMARY
SUMMARY
SUMMARY
SUMMARY

Business value

  • Custom test automation framework enabled a fast-growing project management platform to accelerate releases while maintaining quality
  • Achieved 3-week release cycles, enabling faster time-to-market and competitive advantage
  • Reduced production incidents by 63% and improved team efficiency significantly

Ready to Accelerate Your Release Cycles?

Let's discuss how test automation can help you ship features faster while maintaining quality.

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